Frequently Asked Questions

If you have a question, check this page first. If your answer is not here, call or email us. We will be glad to help you. For contact details, use the "Contact Us" navigation link.

The questions below link to the answers lower on the page.

1. What is the difference between a list broker, list manager and a list owner?
2. What is the difference between a compiled list and a response list?
3. What is the difference between a buyers list and an inquirers list, and why is a buyers list preferable?
4. What type of lists does DAJ Direct broker?
5. Does DAJ Direct sell its lists?
6. What do I need to have when I order a list?
7. What do lists cost, and how do make my payment?
8. What is a Nixie?
9. What if a mailing does not work for me?
10. What rate of return can I expect from my mailing when using your lists?
11. Is there a time limit involved in using the names I rent?
12. Would it be better for me to send my mail pieces by bulk mail or first class mail?
13. How many names do I have to order?
14. Considering that your normal minimum is 5000 names, why do I sometimes see magazine ads for lists in smaller quantities?
15. I'm a new mail order marketer. How can I know that DAJ Direct will really be there for me?

Q.  What is the difference between a list broker, a list manager and a list owner?

A.  Most of our lists are comprised of people who have previously purchased some product or service through mail order multi buyers). The people on our mail lists are actually customers of the seller of that product or service. The seller is the list owner. Since manufacturing and selling lists is not the main business of the list owner, the list owner will often hire a specialist who organizes and markets the list for them. This is the list manager. List brokers are like real estate sellers, in that they bring the buyer (of the list) and the seller (list manager) together. Brokers, often specialize in one area of the market. The list broker should know the market and is best able to decide which list will work best with a specific mail piece. YOUR BEST FRIEND IN THE DIRECT MAIL MARKET IS A KNOWLEDGEABLE AND RESPONSIVE LIST BROKER. YOU CAN'T MAKE IT WITHOUT HIM.
Back up
 

Q.  What is the difference between a compiled list and a response list?

A.  As the term indicates, a compiled list is a list of names that is compiled from an existing directory or other source of public information. Home owners, credit card users, auto registrants, members of the AMA etc. A response list is created from people who have responded in someway to an advertisement, either by purchasing a product or service or by making an inquiry for more information about a product or service. Because people on response lists have indicated their interest, the list that contains their names will probably pull better for specific sales offers than will a compiled list. DAJ Direct manages, and brokers both types of lists.
Back up
 

Q.  What is the difference between a buyers list and an inquirers list, and why is a buyers list preferable?

A.  With a buyer's list, the person on the list has actually spent hard money to pursue his/her interest. In an inquirers list the person on the list has only asked for information. People on Buyer's Lists, are more responsive to your offer because they are serious. We manage both types of lists.
Back up
 

Q.  What type of lists does DAJ Direct broker?

A.  We broker all types of lists including mail lists, both response and compiled, email lists and telephone lists. The most effective of these three types are the mail lists. We do not handle fax lists, and all of our email lists are from "opt in" sources. (The people on these lists have provided their email addresses for the purpose of receiving information from various sources.) DAJ Direct does NOT encourage spam. Contact us for current pricing on email and phone lists.
Back up
 

Q.  Does DAJ Direct sell its lists?

A.  DAJ Direct does not sell lists. We rent lists. All lists are rented for a one-time use only. They are seeded with decoy names to prevent any abuse by the mailer. If any part of a list is mailed to a second time, the mailer must pay the re-use price of the entire list.
Back up
 

Q.  What do I need to have when I order a list?

A.  Most lists supplied by the mainstream list market have a min order of 5000 or more. In order for us to order and ship a list to you we must have prepayment for the list and a copy of the mail piece, email piece or telephone script you intend to use. We need this information because the list owners need to know what their customers will be getting from our list renters. Another example is that of a member of an MLM (multi-level marketing) organization mailing a piece created by an upline member of the same organization. By checking the mail piece, we are able to control the duplication of mailings that might result in multiple mail pieces of the same type sent to the same address. It protects your interests and saves you money and frustration.
Back up
 

Q.  What do lists cost, and how do I make my payment?

A.  The industry-wide standard price is $110.00 per thousand names with additional costs, such as shipping of labels, added when applicable. We accept checks, money orders and cashier's checks. We do not accept credit cards. Because of the nature of the business, all sales are final. No returns or refunds are allowed on any purchase.
Back up
 

Q.  What is a Nixie?

A.  This is a term used in the trade for any undeliverable mail piece. This may be caused by a defect in the address, or perhaps the recipient has moved and left either no forwarding address or a bad forwarding address. The number of nixies is much less important than the number of responses. If you were to get a large number of nixes and also get 3% response, that would be considered a great list. Any rate of nixies below 10% is normal for the biz op market. Our managed lists have always been low in nixies. To minimize nixies, mail as soon after the list release date as possible.
Back up
 

Q.  What if a mailing does not work for me?

A.  Because of the nature of the direct response business, particularly when dealing with opportunity seekers and opportunity lists, DAJ Direct cannot guaranteed any particular level of responsiveness or deliverability of any particular list. However, our experience in the business and with the lists that we recommend allows us to help you choose the list that is most likely to work with your particular offer.
Back up
 

Q.  What rate of return can I expect from my mailing when using your lists?

A.  There is no standard return or response with any mailing list in existence. The response you will get depends on several things other than the list you use and how well it is suited to your offer. Such things as: the strength of your offer (if you wrote the mail piece yourself, how good are your copy writing skills?), your offer's price point, the time of year your offer is mailed, and how it is mailed (bulk or first class)? In the case of offers which are often produced by one person but mailed by a number of third party licensees, success can depend on how many others are mailing the same offer. There can also be many other variables. It is smart to avoid companies that claim their lists will give you a specific response rate.
Back up
 

Q.  Is there a time limit involved in the use of the names I rent?

A.  There is no time limit on the use of the names, provided that they are used only once. However, the older the names become, the less responsive they become. Over time, prospects lose interest, move, or find their "opportunity" and "drop out of the market." This is when you get "nixies".
Back up
 

Q.  Would it be better for me to send my mail pieces by bulk mail or first class mail?

A.  Only a detailed analysis of mailings of your offer using both bulk and first class will tell you which method is ultimately most profitable for you. Bulk mail is less expensive, but first class mail has an aura of legitamacy. First class mail is more likely to be opened by the person who receives it.
Back up
 

Q.  How many names do I have to order?

A.  Minimum orders are normally 5000 names. When a list segment, such as a quarter of the year, or a month for monthly lists, is smaller than 5000 names, the minimum order is the whole segment. We also make an exception for first-time customers. For one time only, you can test four or more lists with a minimum order of just 3,000 names per list.
Back up
 

Q.  Considering that your normal minimum is 5,000 names, why do I sometimes see magazine ads for lists in smaller quantities?

A.  The truth is that most mailing lists that are offered in small quantities are generated from inquiries made by people who are just "looking around". You might see such ads in newspapers and magazines offering "free details" on some income opportunity. The ads are designed to have a high response rate that produces a cheap mailing list. The people who respond to these ads are not qualified in any way that would make the list targeted. To make your business grow, you need prospects who have proven that they are serious by making a purchase and who can be targeted based on what they bought. On the other hand, we do manage several very responsive inquirer lists that can be profitable with the right offer and sales strategy.
Back up
 

Q.  I'm a new mail order marketer. How can I know that DAJ Direct will really be there for me?

A.  Our company has been in business for over 16 years. But the real proof of our reliability and outstanding service is with our hundreds of satisfied customers. Read what they say about us on the Testimonials page.
Back up

Go to Top.