(frequently asked questions)
What is the difference between a list broker, list manager and a list owner?
What is the difference between a compiled list and a response list?
What is the difference between a buyers list and an inquirers list, and why is a buyers list preferable?
What type of lists does DAJ Direct broker?
Does DAJ Direct sell its lists?
What do I need to order a list?
How will I pay for my list?
What is a Nixie?
What if a mailing does not work for me?
What kind of return can I expect from my mailing when using your lists?
Is there a time limit involved in using the names I rent?
Would it be better for me to send my mail pieces by bulk mail or first class mail?
How many names do I have to order?
You sell 5000 or more names as a minimum. How come I have seen lists sold in smaller quantities in magazines
I'm a new mail order marketer.How can I know that DAJ Direct will really be there for me?
Q. What is the difference between a list broker, list manager and a list owner?
A. Most of our
lists are comprised of people who have previously purchased some product
or service through mail order (multi buyers). The people on our mail
lists are actually customers of the seller of that product or service.
The seller is the list owner. Since manufacturing and selling
lists is not the main business of the list owner, the list owner will
often hire a specialist who organizes and markets the list for them.
This is the list manager. List brokers are like real
estate sellers, in that they bring the buyer (of the list) and the
seller (list manager) together. Brokers, often specialize in one area
of the market. The list broker should know the market and is best
able to decide which list will work best with a specific mail piece.
YOUR BEST FRIEND IN THE DIRECT MAIL MARKET IS A KNOWLEDGEABLE
AND RESPONSIVE LIST BROKER. YOU CAN'T MAKE IT WITHOUT HIM.
BACK
Q. What is the difference between a compiled list and a response list?
A. As the term indicates, a compiled list is a list of names that is compiled from an existing directory or other source of public information. Home owners, credit card users, auto registrants, members of the AMA etc. A response list is created from people who have responded in someway to an advertisement, either by purchasing a product or service or by making an inquiry for more information about a product or service. Because people on response lists have indicated their interest, the list that contains their names will probably pull better for specific sales offers then will a compiled list. DAJ Direct manages, and brokers both types of lists.
BACK
Q. What is the difference between a buyers list and an inquirers list, and why is a buyers list preferable?
A. With
a buyer's list, the person on the list has actually spent hard money
to pursue his/her interest. In an inquirers list the person on the
list has only asked for information. People on Buyer's Lists, are
more responsive to your offer because they are serious. We manage
both types of lists.
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Q. What type of lists does DAJ Direct broker?
A. We
broker all type of lists, including mail lists, both response and
compiled, email lists and telephone lists. The most effective of these
three types, are the mail lists. We do not handle fax lists, and all
of our email lists are from "opt in" sources. (the people on these
lists have asked to receive information and have provided their email
addresses for this purpose) DAJ Direct DOES NOT ENCOURAGE SPAM.
Contact us for current pricing on email and phone lists.
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Q. Does DAJ Direct sell its lists?
A. DAJ
Direct does not sell lists. We rent lists. All lists are rented for
a one-time use only. They are seeded with decoy names to prevent
any abuse by the mailer.
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Q. What do I need to order a list?
A. Most
lists supplied by the main stream list market have a min order of
5000 or more. In order for us to order and ship a list to you we must
have prepayment for the list and a copy of the mail piece, email piece
or telephone script you intend to use. We need this information because
the list owners need to know what their customers will be getting
from our list renters. Another example is that of a member of an MLM
(multi-level marketing) organization mailing a piece created by an
upline member of the same organization. By checking the mail piece,
we are able to control the duplication of mailings that might result
in multiple mail pieces of the same type, sent to the same address.
It protects your interests and saves you money and frustration.
BACK
Q. How will I pay for my list?
A. We
accept checks, money orders and cashier's checks. We do not accept
credit cards. Because of the nature of the business, all sales
are final. No returns or refunds are allowed on any purchase.
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Q. What is a Nixie?
A. This
is a term used in the trade for any undeliverable mail piece. This
may be caused by a defect in the address, or perhaps the recipient
has moved and left either no forwarding address, or a bad forwarding
address. Nixies are less important then the number of responses. If
you were to get a large number of nixes and also got 3% responses,
that would be considered a great list. While no one wants a nixie,
in most cases, 10 to 15% returns are considered normal for the biz
op market. Our managed lists have always been low in nixies. However,
if nixies bother you, you should mail as soon after the release day
of the list as possible, to minimize those who have moved.
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Q. What if a mailing does not work for me?
A. Because
of the nature of the direct response business, particularly when dealing
with opportunity seekers and opportunity lists, DAJ Direct cannot
guaranteed any particular level of responsiveness or deliverability
of any particular list. However, our experience within the business
and with the lists that we recommend, allows us to help you choose
that list that is most likely to work with your particular offer.
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Q. What kind of return can I expect from my mailing when using your lists?
A. There is no standard
return or response with any mailing list in existence. The response
you will get depends on several things other then the list you use
and how well it is suited to your offer. Such things as: the strength
of your offer (if you wrote the mail piece yourself, how good are
your copy writing skills?), your offer's price point, the time of
year your offer is mailed, and how it is mailed (bulk or first class)?
In the case of offers which are often produced by one person but mailed
by a number of third party licensees, success can depend on how many
others are mailing the same offer. There can also be many other variables.
Companies that advertise that you can achieve a specific response
using their lists, are best kept away from.
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Q. Is there a time limit involved in using the names I rent?
A. There is no time limit on the use of the names,
provided that they are used only once. However, the older the names
become, the less responsive they become. Over time, prospects lose
interest, move, or find their "opportunity" and "drop out of the market."
This is when you get "nixies".
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Q. Would it be better for me to send my mail pieces by bulk mail or first class mail?
A. Only a detailed analysis of mailings of your offer
using both bulk and first class will tell you which method is ultimately
most profitable for you. Bulk mail is less expensive, but first class
mail has an aura of legitamacy. First class mail is more likely to
be opened by the person who receives it.
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Q. How many names do I have to order?
A. Minimum
orders are normally 5000 or more names. Where a list segment, such
as a quarter of the year, or a month for monthly lists, is smaller
then 5000 names, the minimum order is the whole segment. Any first
time customer may rent four or more lists to test, at a 3000 minimum
each, for one time only.
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Q. You rent 5000 names as a minimum. How come I have seen lists sold in smaller quantities in magazines?
A. The
truth is that most mailing lists that are offered in small quantities
are generated from inquiries made by people who are just "looking
around". You might find these ads in newspapers, various magazines
or in other Income Opportunity type ads that offer "free" information
for some opportunity. The real purpose of these ads is to generate
cheap names that will be rented to you. The real problem is that the
people who answer these ads are not the serious people you need. To
make your business grow, you need serious people who have already
proven that they are committed. They have proven their commitment
by having already spent money seeking their opportunity, or have proven
themselves serious by some other means. BUYERS BUY. Most INQUIRERS
JUST INQUIRE. However, we manage several very responsive inquirer
lists. DAJ Direct, as a broker, rents the names of legitimate buying
and seeking customers. We work on a small commission. Because the
margins are small, little profit is made, even on orders of 5000.
Our strategy in offering 5000 names as a minimum instead of 10000
or more, is to give the direct mailer a chance to try our lists, get
successful results, and become a permanent satisfied customer.
BACK
Q. I'm a new mail order marketer. How can I know that DAJ Direct will really be there for me?
A. Our company has been in business for over 9 years. We have hundreds of satisfied customers.
Following are some real testimonials from some of our long time satisfied customers. You decide.
Here’s what Our Clients Think of Us!
"I've been involved in Direct-Response
Marketing since 1988, mailing millions of pieces of mail a year, and have
dealt with many different suppliers. So I can say, with complete confidence,
you'll never meet or do business with better people than DAJ Direct. I
have been working with Robert, as one of my list brokers for about a year
now and have already brought in millions, just in the recommendations
he's given to me. He has a rare talent for sniffing down super profitable
mailing lists that nobody else can find! I give him 5 stars."
T.J. Rohleder
President and CEO of M.O.R.E. Inc.
"We
have been in the direct mail marketing business for over nine years. In
that time, we have worked with many different list managers and brokers
with varying degrees of success and service. We began working with DAJ
Direct about a year ago, and they have been an incredible breath of fresh
air. Robert goes out of his way to ferret out profitable, responsive
lists, and proactively sends us suggestions and updates which have proven
quite profitable for our business-- no other list broker we've worked
with has ever come close to the service Robert and the excellent team
at DAJ Direct provide. They have my highest recommendation, and quite
frankly, I couldn't imagine working with any other list broker after my
experience with DAJ direct."
Michael
Kimble
Group M Marketing, Inc.
"DAJ Direct
turned my struggling business into a goldmine. If you can't make money
mailing to these names, you should close your business! Believe me when
I say I've tried everything. This is the best!! If your business needs
cash flow, you should call DAJ Direct today!"
Michael
Ingerson
Ingerson Direct
"Just a short note, Dan, to express my appreciation
for all the help and guidance your have given me in choosing the proper
lists for my Neways recruitment program. In less then a year, I have grown
my organization to over 3000 distributors, and I am netting
over $20,000 per month.
Greg Weigal
A.C.C., Inc.
"I have been in the mail-order business for 12
years and I heartily recommend Dan Jacobs….Whether you are a seasoned
mailer or simply a beginner, Dan has the know how to increase your business.
Jeff Sands
Mail Order Market Place
"We at B.D.I. have been involved in the direct
mail business for over a year now...we would like to say that our experience
with you and your service has been first rate. We have found you to be
quite knowledgeable and very helpful in providing us with both the quantity
and quality of product requested."
David and Donna Baldwin
Baldwin Diversified Interests
"Made President’s Team (highest distributor
rank in Herbalife) this month thanks, in part, to you and your efficiency."
Chris Carley-Herbalife Distributor
Dare To Succeed
"I would like to take this opportunity to compliment
you on your mail list brokering services. I have found your knowledge
and expediency to be far superior to the many other mailing list services
I have used in the three years I have been involved in mail order...I
have found your list knowledge and honesty to be a refreshing change from
the vast majority of list brokers..."
Dynacom
Bill Killion, president.
"Since July 1994...Dan Jacobs Marketing has been
an invaluable aid...A list he supplied me with last August helped me do
my highest ever monthly volume to date of $17,645.00."
Upstream Health Systems
Patrick Dyer, president
"In the business
of mailing lists there is nothing more valuable than knowledge. The only
proof that someone really has the knowledge is the results that their
lists are able to get. Dan has proven that he has the knowledge that is
needed by consistently providing mailing lists that get good results for
us."
Jon Dees
S.S. Wealth