1501 Westcliff Dr. Suite 325 Newport Beach CA 92660
  

Source
100% Direct Mail

Selections
State/Zip/SCF   $5.00/M
Gender  $10.00/M
Key Coding   $2.00/M

Addressing
P/S Labels  $10.00/M
CD ROM  $25.00/F
3.5 Disk  $25.00/F
Email  $50.00/F

Run Charges $8.00

Minimum Order
5000

2 Sample mail pieces must accompany order

Payment is due for gross names shipped. A cancellation fee of $50 plus running charges will be charged on all canceled orders. Full payment is required on all orders canceled after the mail date.

While we believe that the information contained herein is accurate, we do not represent, warrant or guarantee such information nor the outcome of any mailing program

Source:

This indicates from what type of advertising the list was generated, i.e. magazines, newspapers, direct mail etc.

Average Unit of Sale:

This is the average purchase price that the buyers on the list have previously paid for a mail-order item. This gives an idea of the type of market the list represents.

Selections:

If you purchase enough names (5000 minimum) you are able to select specific segments of the list divided up as indicated on the card, i.e. gender, occupation etc. You can select one or more segments at an additional cost per thousand, (the letter M indicates 1000 names) per segment as indicated on the data card.

1. Occupation Segment--Teachers, students etc. Indicate a specific occupation when ordering.
2. Card Buyers--Those who purchase with credit cards only.
3. Key Coding--This is a code specific to your order, placed with each name on the list. Particularly used for peel-and-stick and Cheshire labels. This code allows you to keep track of which list your returns are coming from. Especially important if you are mailing several lists over a specific period of time.
4. Publication--Particular newspapers, magazines etc.
5. SCF--Selected by the first three digits of a zip code.

Addressing:

How you will receive your lists from us. Your choice.

1. P/S Labels--Pressure sensitive labels.
2. Modem--Various electronic methods. i.e. bulletin boards, email etc.
3. Mag Tape--Magnetic tape sold by the file.
4. 3.5 Disk--Computer floppy disk. Sold by file.
5. Cheshire Label--Used for Cheshire automatic labeling machines.

What the Information in the Upper Left Top of the Page Means

You see this something like this:

90,000 12 Month Master File $75.00/M

It means:

There are approximately 90,000 names generated in the last 12 Month Master File list. These names cost $75.00 per thousand, as is, without add-ons.

If there is more than one list listed, they are organized top to bottom from the oldest to the newest.